Context
Plant Jammer uses Artificial Intelligence (AI) to provide dynamic recipes for small brands, retailers, and large food & beverage brands. Because the recipes are dynamic, users can substitute ingredients and get real-time cooking instruction updates. The Plant Jammer team seeks focused inspiration from talented members of the UX Design community.
Problem
<aside> 🛠 Early data show lower than expected user engagement with the current ingredient substitution experience.
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Goal
To increase user engagement on ingredient substitution experience by addressing the current problem and provides an applicable solution.
Challenge
The portfolio-building challenge is to go from zero to one and rethink the experience of substituting recipe ingredients and share your ideas through unique design concepts.
Anna is 27 years old, a student at UW university studying computer science. She will be helping me to observe the experience of substituting ingredients.
I asked her to accomplish a task :
"Please visit https://recipes.plantjammer.com/wasa pick one of food recipe and find an ingredient that you would like to substitute, complete the process of substitution"